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10/22/2019

THE 34TH HUAWEI VENICEMARATHON À LA UYN: HIGHLY TECHNICAL KIT FOR OUTSTANDING PERFORMANCE

The Italian functional wear brand is technical sponsor at this massive event on Sunday 27 October. All participants will receive a high-quality technical shirt, available in both men’s and women’s versions.

All the innovation, technology and style of the Made in Italy merchandising mark will run the 34th Huawei Venicemarathon. For the second year running, UYN – Unleash Your Nature is technical sponsor of this spectacular event in Venice, one of the most scenic and popular marathons in Italy and worldwide. UYN will provide all participants with a technical shirt adorned in the Venice marathon logos and colours, in celebration of the event. It is available in men’s and women’s versions. Meanwhile, all the staff employed to guarantee the outstanding organisation and security around the Huawei Venicemarathon will be wearing shirts, technical second layers and rainproof jackets all from the Italian brand.

A unique and highly technical shirt for all runners at Venice

The UYN shirt provided in the race packs at the 34th Huawei Venicemarathon is not just a simple t-shirt. It is a garment with highly technical content, designed to satisfy the needs of runners: it will offer maximum support to the athletes who, on Sunday 27th October, are committed to unleashing their full potential over the 26.2 mile course. That’s why the shirt has been produced in two versions - one for men, one for women - to guarantee that performance is maximised down to the very last detail.

Total freedom of movement, support for the correct posture during physical activity and perfect body temperature regulation are this shirt’s key features. We achieve these sophisticated functions by using advanced technology.

It is thanks to the Hypermotion system that the shirt is seamless around the shoulders and can adapt to the movement of your arms. Our Coolvent technology allows for the rapid absorption of sweat and creates a flow of air between the wearer’s skin and the fabric’s 3D micro-channels. In that way, the body never overheats and remains dry, leaving you poised to unleash your energy. Finally, anatomical fit and special design make this UYN shirt exceptionally comfortable and enjoyable to wear, even during the most intense physical exertion.

UYN, sportswear innovation

The race shirt for the 34th Huawei Venicemarathon is the expression of UYN style and philosophy at its fullest. The brand, produced by Italian company Trerè Innovation and launched in Autumn 2018, marks a revolution in functional wear. By combining our advanced technologies with exclusive materials, developed in the lab and tested in partnership with top athletes, we give UYN products an edge in the market, the perfect kit for sporting endeavours.

In the world of winter sports, ten national ski teams, including the Italian champions, have chosen the high-tech UYN base layers and socks for both training and competitions. UYN also supports professional cycling team Gazprom-Rusvelo and plays a leading role at the largest running events: in addition to the revered Venicemarathon, this Italian brand is also official sponsor at the Košice marathon - the oldest in Europe - and the Munich marathon.

Saturday 26 October: the Warm Up Run with UYN

UYN developed the Alpha Running and Activyon Running collections for runners. They include technical shirts, shorts and jackets for both summer and winter. Alpha means high performance. It’s for runners who ask a lot of their kit, runners who pursue new records and new goals every day. Activyon is devoted to those who see running as that unmissable moment of the daily wellbeing, so seek support and comfort from their kit. UYN offers those qualities to the maximum.

It will also be possible to discover the Alpha and Activyon ranges as well as our running base layers, socks and accessories at the UYN stand at the Huawei Venicemarathon Expo Village, on Fri- day 25 and Saturday 26 October. On Saturday 26 October, UYN is giving you the unmissable opportunity to test our high-tech products in the UYN Warm Up Race, a six-kilometre run (just under four miles) which will complete your preparation for Sunday’s event. The run starts at 10.30 from the UYN stand and is open to everyone who pre-registers via the UYN Facebook and Instagram accounts.