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9/18/2019

Swiss skiing legend Didier Cuche is the new UYN ambassador

The stuff of legends - having won a World Championship gold and six specialty's World Cup crystal globes - Cuche is allying himself with the high-quality products of our Italian brand.

He’s one of the all-time best skiers, a Swiss legend, an idol around the globe. And, from today, Didier Cuche will also be part of the #UYNner team. The Swiss champion is a new ambassador for Italian brand UYN and our highly technical sportswear. Passion, commitment, unbridled desire for perfection, a constant drive towards excellence - these values set apart Cuche’s career and also define the spirit of UYN.

High-performance kits for champions

UYN will be providing Didier Cuche with the full collection of base layers and socks, including those from the high-performance Natyon range, customised in Swiss colours. This Swiss icon will thus be wearing the UYN brand out on the slopes and at the most important meets of the winter season. And that’s not all. Cuche’s image will appear on the packaging for all the socks and base layers that UYN distributes in Switzerland.

“Even after I retired from professional sports, UYN have supported me in my outdoors activities with their functional base layers. In both winter and summer,” said Cuche.

“We are proud to have the opportunity to work with an athlete who made skiing history,” said Giuseppe Bovo, UYN brand manager. “His incredible career and exceptional victories are the perfect match for our brand’s image. The extremely high level of his experience will provide us with feedback that is vital for the development of our new products.”

The highly technical UYN base layers and socks support the champions’ performances. This Ital-ian brand is the official sponsor of ten national teams, including Italy, Austria, Germany, France, USA and Norway. Our research into the best materials and most advanced technology guaran-tee UYN products can offer unmatchable body temperature regulation and unrestricted freedom of movement. Where mere hundredths of a second can make or break an athlete’s performance, these functions translate into a decisive advantage for the wearer over their opponents.

The king of speed’s extraordinary career 

Didier Cuche, 45, retired from professional skiing in 2012 but his precious experience, his inspir-ing victories and his pristine class mean he is still an icon and a strong figure in the skiing world. From having been a butcher in the small Le Pâquier village (in the Neuchâtel canton) where he was raised, he went on to become the Swiss team’s shining star in ski racing and from there, a national hero.

In his decorated career - some 19 seasons between 1993 and 2012 - Cuche won four World Cup globes in the downhill, one in the giant slalom and one in the Super-G. He also bagged himself an Olympic Silver in Nagano in 1998 and four World Championship medals, including a gold in the 2009 Val d’Isere Super-G. He has 21 World Cup victories under his belt, including five on the legend-ary Streif di Kitzbühel, setting the record number of wins on that course. He achieved his final tri-umph on 24 February 2012 in the Crans Montana Super-G at the age of 37 and seven months, making him the oldest person ever to win a World Cup.

Grit. Strength. Determination. In other words, a true #UYNner.