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3/12/2020

Outstanding Brignone! The first female Italian skier to win the Ski World Cup

Together, we’re writing a new page in the history books. UYN is celebrating Federica Brignone, winner of the Ski World Cup, something no female Italian skier has succeeded in doing before her.

It wasn’t quite the final we were expecting, with the Åre and Cortina competitions having been cancelled,  but Federica’s triumph is no less valuable for it. Indeed, her success comes off the back of an exceptional season in which the Italian champ scored five victories and stepped onto the podium 11 times, for a total of 1378 points - that’s 153 more than Mikaela Shiffrin and beats Petra Vlhova by 189. Federica demonstrated impressive consistency, combining it with the crystalline skill she has gained in her constant drive towards improvement and perfection: it’s this attitude that makes her a true #UYNner.

UYN, official FISI partner, has been at her side throughout this incredible adventure. That began during her pre-season training on the Stelvio slopes, when she told us how she intended to take the lead in this huge season. And she kept that promise, just as UYN kept ours to support her performance - and that of all the great skiing champions - by providing the most cutting-edge, high-performance technology there’s ever been.

All-round success

Not satisfied with the overall World Cup title, Federica is celebrating first place in the giant slalom and the combined, too, while the Italian women’s team took the Nations Cup. UYN also raised two cups in the slalom and parallel disciplines, where #UYNner Petra Vlhova took the first place.

Natyon, the base layer of champions 

UYN is official partner and supplier to ten of the world’s top national ski teams, as well as to athletes Petra Vlhova and Ester Ledecka (see all our #UYNners here). We developed the Natyon range of base layers and socks - our most technically advanced, high-performing and victorious range - in collaboration with these champions. Through its structure, Natyon offers its wearer total freedom of movement and excellent body temperature regulation, keeping them cool as they exert maximum effort and warming them up when they stop for a rest.

You can dress like Federica Brignone and all the ski champions, too! Buy the Natyon base layers and socks in your national colours today.