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7/31/2019

UYN – NEW GENERALI MÜNCHEN MARATHON CO-SPONSOR

UYN innovation is to be running feature at the Generali München Marathon, one of Europe’s largest and highly anticipated running events. In a three-year deal, the Italian sportswear brand has become the event’s co-sponsor and official provider. The marathon is a classic: on Sunday 13 October 2019 it will celebrate its 34th year.

The marathon in Munich, Germany, is competitive and tough but, above all, it’s a celebration - one involving thousands of runners. UYN will be there alongside the athletes and aficionados, with our high-performance products. They are made using the best materials and most advanced technology in textiles, taking the running experience to a whole new level.

Special edition high-tech UYN shirt

42.195 km, 26.2 miles, during which the runners will pass the city’s most celebrated landmarks - the Olympiapark and the majestic Marienplatz - until they reach the Olympiastadion entrance, where the cheers of the spectators will pull them across the finish line. UYN has created a special edition shirt for all marathon participants, customised to include the event’s colours and logos. This isn’t just a t-shirt, but a highly technical and high-quality garment that can support the runners’ performances.

The UYN style is unmistakable: incorporating our Hypermotion system, there is not a single stitch around the shoulders of the Generali München Marathon shirt, meaning unrivalled freedom of movement for the arms and upper torso. Exceedingly effective thermoregulation is another vital feature for runners, especially when exerting themselves to the maximum. Special 3D structures woven into the fabric allow the UYN shirt to generate airflows that dry and cool the skin, while in the sweatiest areas the Drylight insert wicks away sweat and therefore heat. All this means the body is always poised to unleash its energy and chase down another finish line.

UYN is also the official kit provider for over 1500 members of staff involved in perfecting organisation and security at the Generali München Marathon.

High-performance UYN collections at GMM Sport Expo

High-tech UYN products will also play a leading role at the GMM Sport Expo, the exhibition event being held in Munich’s Olympia Hall. On Friday 11 and Saturday 12 October, sports lovers will have the chance to dive into the world of UYN, at our 100m2 stand just behind the race pack collection area. You’ll be able to see the Alpha and Activyon Running collections up close: the first designed for athletes seeking maximum performance, the second for those who see running as that unmissable opportunity to get out into nature and unwind.


“We are happy to have this chance to bring the UYN brand and the Generali München Marathon closer for the next three years,” said Giuseppe Bovo, UYN brand manager. “This is a really significant event in the sporting calendar. UYN puts so much faith into the world of running and is on-hand for anyone who shares that passion. The Munich marathon is therefore the perfect chance for people to get even better acquainted with the incredibly high quality of our products. Over 20,000 runners and 45,000 visitors will all have the chance to appreciate the running- specific UYN collections, including the shirt, shorts, jackets and socks for both summer and winter seasons. We hope all the participants will choose to wear the special edition Generali München Marathon UYN shirt as they run through the streets of Munich: it’s the best way to experience the excellence and innovation behind our brand.”