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Ski World Cup kick-off in Sölden - a complete success in every respect

First race, first triumph: The day’s winner Tessa Worley (FRA) and Federica Brignone (ITA) in second place provided the first UYN® double victory of the new season in the giant slalom at the Ski World Cup kick-off in Sölden. Important retailers came together at the weekend to celebrate the market launch of UYN® – Unleash Your Nature.   

Friday, 26 October: CEO Marco Redini, Brand Manager Giuseppe Bovo and Roland Schnepfleitner (Area Manager DACH) usher in a new era for winter sports - UYN® is now available from retailers. The best skiing teams in the world from Germany, France, Italy, Norway, Austria, Russia and Slovenia are relying on the brand from Italy for the next four years. The evening at the legendary Gigi Tenne with fashion show and visits from former Austrian skiing stars and UYN® ambassadors Michaela Kirchgasser, Niki Hosp and Hans Knauß provided a successful start to the event.

CEO Marco Redini

Saturday, 27 October: There was plenty of time to chat with athletes on location with the numerous meetings and interviews. The first women’s race of the season is on the programme today with the giant slalom. Due to the bad weather, the shorter course is being raced, as in 2017, where just seven gates have to be passed to the finish line. 

The guests eagerly await the race with the athletes and cheer the first UYN® double victory of the season live in the finish area: the top French racer Tessa Worley wins with a 0.35 second lead on the Italian Federica Brignone, even though she was still in third place after the first race. German Viktoria Regensburg and ÖSV skiing star Stephanie Brunner just missed out on the podium in fourth and fifth place. In keeping with the motto “with UYN® you win”, no less than eight UYN® athletes made it into the Top 10

Sunday, 28 October: Felix Neureuther’s comeback was unfortunately a victim of the onset of winter when more than half a metre of fresh snow prevented the men’s race.