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12/10/2019

Welcome to the team, Ghedina! The legendary Italian downhiller joins the team of UYN ambassadors

This king of speed captured hearts in 90s Italy. Now he’s the new ambassador for UYN technical base layers and socks 


He’s the Italian legend of speed on two skis. A champion of class and agreeableness. From today, Kristian Ghedina, one of the most famous and successful downhill skiers of the 90s, is a UYNner, too. The Cortina d’Ampezzo icon is joining the team of UYN ambassadors. This winter sports season, he'll be throwing on the Italian brand’s highly technical base layers and socks.

“It’s so nice to have been chosen as a UYN ambassador," said Ghedina. “I really am pleased because we’re talking about a product of immense quality that's made entirely in Italy. The materials used have evolved in ways that were unthinkable back when I was racing. The UYN technical base layers are extraordinary because they keep your body at the right temperature, they’re breathable and yet they don't restrict your movements. Whether you're in the downhill, the slalom or the giant slalom, that freedom of movement is vital.”

With this phenomenal Italian downhill champion joining us, UYN’s position as a leading company in the world of winter sports is again made clear. This Italian brand is technical partner and official supplier to ten national teams: Italy, Austria, Germany, France, Norway, USA, Slovenia, Russia, China and the Slovak biathlon team. Women’s champions Petra Vlhova and Ester Ledecka have also chosen to wear the UYN base layers and socks to aid their performances. Other members of the UYNner team include skiing legends of such calibre as 1997 World Cup winner Luc Alphand, former Swiss athlete and super G world champion Didier Cuche, Austrian queen of the 2007 World Cup Niki Hosp and three times Olympic champion from Germany Maria Höfl-Riesch.

The Italian king of speed and agreeableness

With 12 wins in the downhill (out of 13 World Cup victories), Ghedina is one the most decorated competitors of this specialist event. Talented and determined, fearless at times, “il Ghedo” collected the first win of his long career on 3 February 1990, at the age of 20. It was in Cortina d’Ampezzo: his “home” resort. Between then and his retirement in 2006, he collected some incredible victories, including his win in Kitzbühel in 1998 when he became the first Italian in history to dominate the sacred realm of speed skiing. On the Streif in 2004, he gave us an image that would go down in history: his nerve-shaking flying splits at 130 kph (over 80 mph) on the final jump. He had some notable duels with Luc Alphand who, in 1995, stole first place from him in the last downhill race of the specialty’s World Cup. In 1996, he got the Frenchman back, “stealing” his silver medal at the World Championships in the Sierra Nevada. Now the two rivals are united under one single team: the super team that is the UYNners.

Video: Marco Piacca
Interview: Mattia Bazzoni
Photo: Mattia Ragni