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10/16/2020

The Alpine Ski World Cup is set to start! We proudly supports nine of the world’s top ski teams

The 2020/21 Alpine Ski World Cup is about to start with the traditional opening in Sölden (Austria), on Saturday 17 and Sunday 18 October. The giant slalom on the Rettenbach glacier will give the starting signal of the season, the third one for UYN - Unleash Your Nature as a leading figure in the world of winter sports.

Also this year the Italian brand is ready to support nine of the world’s top national teams with a great innovation. It is called Natyon 2.0 and is the evolution of functional underwear and socks that have accompanied the best athletes in the last two seasons. Natyon 2.0 is even better performing in terms of muscular support, freedom of movement and thermoregulation. Ready for winning performances.

The Magnificent Nine

The #UYNner teams for the 2020/21 winter season are Norway, Germany, Austria, Italy, Slovenia, Russia, China and the Slovak biathlon team. World champion Petra Vlhova and Olympic champion Ester Ledecka will also count on the sheer quality of UYN. The team of UYN ambassadors includes ski legends such as Didier Cuche, Maria Höfl-Riesch, Kristian Ghedina, Giorgio Rocca, Luc Alphand, Nicole Hosp and Veronika Zuzulova.

Two seasons, 94 successes

Launched in autumn 2018, Natyon has become an icon for professional skiers and winter sports enthusiasts. In the last two seasons of the Alpine Ski World Cup, the athletes wearing UYN won 94 races and dominated the general standings with Federica Brignone, Aleksander Aamodt Kilde (in 2020) and Marcel Hirscher (2019). Just like the great champions, who never settle for a single achievement but always chase down the next victory, so UYN has continued with tests and developments to create the new Natyon 2.0.

Total freedom of movement

The design of Natyon 2.0 underwear is characterised by dynamic lines that wrap around shoulders, biceps, lumbar and quadriceps, in the colours of the national flag. It is not a simple aesthetic detail, but a precise functionality: the DYNAMIC LINES increase the strategic support for the muscles and ensure greater comfort. The ergonomic fit, the high elasticity of the fabric and the one-piece shoulder construction thanks to HYPERMOTION technology allow UYN Natyon 2.0 to follow every movement of the body. For the skier, this means a greater feeling of agility and command of the body. 

The perfect microclimate for performance at low temperatures

Made with TEXLYTE NANO high-tech yarn, ultra-light but with great insulating power, Natyon 2.0 creates the ideal microclimate for intense activities at low temperatures. COOLVENT technology at the chest and back quickly transports sweat outwards and promotes a constant flow of air on the skin thanks to three-dimensional micro-channels. DRYLIGHT has been designed to increase breathability in strategic spots, such as the underarms and behind the knees, while HEATMEMORY system traps in heat to prevent the body from getting cold.

The first socks with Shockwave technology

UYN Natyon 2.0 socks are the only ones with SHOCKWAVE technology that absorbs shocks and distributes pressure alongspecific three-dimensional lines. The COOL AIR FLOW microchannels on the inner surface promote air circulationcreating an insulating layer between the fabric and the skin. The result is the perfect combination of comfort and performance to best support the athlete for every session & in every race.