The Italian brand’s high-tech jersey and bib shorts will be aired on Italian, German and Swiss TV during the Tour.
It’s a global event, one of the biggest sporting events of the year. It attracts millions of enthusi-asts on the streets and in front of their television sets. The 106th edition of the Tour de France kicked off on Saturday 6 July. From Brussels to Paris, the best cyclists in the world battle it out for the yellow jersey over 3480 emotional and challenging kilometres. And Italian brand UYN will play a starring role during the French race, offering our highly technical kit to athletes seeking maximum performance.
Partnered with RAI: UYN recces the 21 stages
The ultra performance UYN Alpha Biking range will accompany former pro cyclists Marco Saligari and Stefano Garzelli - winners of the 2000 Giro d’Italia - as they recce each stage of the Grande Boucle. The two commentators from Italian national broadcaster RAI will wear the UYN jersey, bib shorts and Cycling Light socks as they take on the Alps and Pyrenees’ legendary climbs. It’s part of the “I segreti del Tour” [“Secrets of the Tour”] programme aired every day during the live coverage, in which they describe the key points of each stage to viewers.
UYN television commercial in Italy, Germany and Switzerland
UYN is also taking part in the Tour de France in other ways. A television commercial for the Alpha Biking range will go out with the race in Italy (on RAI channels), in Germany (on Das Erste, the main national channel) and in Switzerland (on German-language channels SRF Zwei and SRF In-fo, French-language channels RTS Un and RTS Deux and Italian-language channels RSI LA 1 and RSI LA 2). This wide coverage aims to reach cycling fans all across Europe, showing them the high quality of UYN products.
The video pays homage to the technical aspects of the Alpha jersey and bib shorts, while high-lighting the functions aimed at guaranteeing extraordinary performance. Maximum freedom of movement and perfect body temperature control are the most vital features. The Hypermotion2 system creates a jersey that is totally seamless around the shoulders, promoting total mobility in the arms. The fabric’s T-Hexagon structure, composed of 3D hexagonal structures, makes it breathable in the sweatiest areas while also protecting the rider against sudden drops in tem-perature. The UYN Alpha bib shorts present you with a revolutionary hybrid structure: seamless, elasticated and breathable fabric is combined with the Lycra used around the chamois and the inner legs, for absolute comfort. The Alpha HP110 chamois has two thicknesses to provide the wearer with a perfect anatomical fit, designed to prevent the irritation caused by chafing in the saddle. Finally, the Ergo Tensyon insert joins the straps to give the garment unmatchable wear-ability and comfort.
UYN Alpha Biking rides at the forefront of technology in sportswear, making it the ideal partner on the challenges cyclists face on streets all over the world - including those of the legendary Tour.