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4/18/2019

READY FOR A SUMMER IN THE SPOTLIGHT: UYN INNOVATION AT OUTDOOR BY ISPO AND ISPO SHANGHAI

After UYN’s huge success in February 2019 at ISPO Munich - the largest sports sector trade fair - the brand is getting ready to take the stage this summer, too. From Germany to China, this Italian apparel brand is getting ready to bring high-tech innovation to the world’s largest exhibition halls.

SPRING/SUMMER 2020 RELEASES ON PREVIEW IN MUNICH

From 30 June to 3 July, Munich (Germany) will become the outdoors capital, as Europe’s largest trade show, OutDoor by ISPO, descends upon the city. In a futuristic 120m2 booth, UYN will meet the other brands working in the sector and present the new releases for Spring/Summer 2020. The focus will be on outdoor sports.

From sports base layers for the warmer months to innovative ranges of cycling and running kit, as well as a new selection of socks designed for cycling, running and hiking: in Munich, you’ll see a preview of next year’s collections, aimed at further elevating standards and technological innovation in the sector. All of which aligns with the UYN brand philosophy of always seeking to bring the future of sportswear into the present.

The same exhibition space will house the latest releases from the FOR.BICY collection - a Trerè Innovation brand devoted to commuters and urban cyclists - while, in a dedicated test area, you will have the chance to discover and try out high-performance off-road TITICI bikes: the Flexy MTB and Gravel bikes, and the Energy MTB, a mountain bike with assisted pedalling.

UYN IS ALSO READY TO ASTOUND THE ASIAN MARKET

ISPO Shanghai is the choice meeting place for the biggest players in the Asian market. UYN and its highly technical products will also be in China, from 5th to 7th July, alongside the big sporting brands. Journalists, distributors, manufacturers and marketing experts will have the chance to see a preview of the Spring/Summer 2020 collection.

During this summer of huge events, UYN is ready to cause a stir.