The sportswear brand and Fondazione Cortina 2021 announce a new partnership: shared initiatives and meetings throughout the preparations for the FIS Alpine World Ski Championships coming up on 8-21 February 2021.
The Cortina World Championships will be a showcase of Italian style and technology. UYN – Unleash Your Nature and Fondazione Cortina 2021 announce a new partnership in view of the prestigious Alpine ski event that will bring great competitive ski champions and their fans to the Dolomites on February 8 through 21, 2021. As Technical Supplier, the Italian high-tech clothing brand will supply the entire Cortina 2021 team with special edition base layers, socks and second layers.
Only one year after its official launch, UYN has already made its mark as a key player in winter sports apparel. UYN's high-performance base layers and socks have been selected by ten of the world’s top national ski teams – including the Italian team of Sofia Goggia, Federica Brignone and Dominik Paris, as well as the Austrian, German, French and Norwegian teams – for their athletes’ training programmes and competitions. A passion for sports and striving for excellence are the key values behind the new partnership, under which the two partners will organise shared initiatives and meetings throughout the preparations for Cortina 2021. Beginning with the upcoming winter season, and culminating with the World Championship Finals on the slopes of Tofane March 18 through 22, 2020.
Valerio Giacobbi, Managing Director of Fondazione Cortina 2021
“We’re happy to count UYN among our Technical Partners. UYN is one of the most technologically advanced brands on the market, an example of Italian excellence that has risen to a position of international leadership. UYN stands out for its products developed in partnership with champion athletes; what we have in common is our strong passion for sports and athletes, which has allowed us to build a partnership of great value that will accompany us throughout the splendid process of preparing for the 2021 Alpine World Ski Championships”.
Giuseppe Bovo, UYN Brand Manager
“We're proud of our partnership with Cortina 2021, a goal we have vigorously pursued. The Alpine World Ski Championships will be the most important sporting event in Italy in the years to come, taking place in an equally important, world-class location, Cortina. As Italian manufacturers with a sincere love of sports, and as suppliers of the Italian Winter Sports Federation, it is essential for us to support the championships and work with Fondazione Cortina 2021 throughout the preparations for the event”.
“Special edition” base layers, socks and second layers bearing the Cortina logo
UYN stands out for the advanced technology of its products, the result of scientific tests conducted with athletes and research into the best materials offering the utmost comfort and performance. UYN functional apparel responds to all athletes’ needs, putting them in a condition to express all their potential.
The same qualities characterise the high-tech base layers, socks and second layers the team of organisers will be wearing. The new UYN collection is a “special edition” inspired by the technologies of the Natyon line, made specifically for champion skiers, with a unique touch added by the Cortina logo and special graphics. UYN and Cortina 2021 make the perfect team: Italian style, innovation and technology, at the service of the country’s greatest sporting event.