Victory is part and parcel of our identity. It’s no coincidence that when you say UYN as an acronym, it sounds like “win”. But at UYN, success means something beyond crossing the finish line first or showing off your medals. Coming first means we have created the best products on the market and so satisfied our customers. It means truly standing out: for our innovation, our design and our sustainability. It means having creating something unique, and having done it before the others.
That’s why we’re so, so proud that our revolutionary X-Cross Tune shoes and the Energyon technical base layer have won two ISPO Awards, the highest stamps of recognition for sportswear items. This is one of so many international signs of confirmation of the quality of UYN products. It proves our brand’s pioneering spirit, our inherent drive to innovate.
The ISPO Award is assigned by an independent panel of 42 experts in the sports industry (retailers, designers and product specialists, but also athletes) from 13 different countries who test each product (there were 456 this year), assessing them for sustainability, innovation, design and functional aptitude.
The UYN X-Cross Tune shoes earned the most votes in the category Fitness & Team Sports > Footwear, and so were named Gold Winner. The Energyon technical base layer also earned the highest level of recognition, this time in the Running > Base Layer category.
X-Cross Tune, the shoe that moves you
The X-Cross Tune is the absolute latest advancement in footwear. We’re the first to create a totally seamless knitted shoe that’s both flexible and stable. The upper encases the foot and follows your every move, as if it were a second skin. Yet at the same time, rigidity and reinforcements in strategic areas provide stability. Ultra-lightweight (just 200 grams), naturally temperature-regulating and water-resistant, they’re made from Merino wool and recycled materials. More natural and more functional than any other sneakers.
Energyon: the first base layer to use Flowtunnels technology
Energyon is the lightest base layer we have ever made and the first to use Flowtunnels technology, which combines holes with 3D channels to create micro-vortices of air on the skin. The long-sleeve version, which won the ISPO Award, is perfect for high-intensity activities that make you sweat but that also require better thermal protection around the arms, whether that’s running, alpine skiing or cross-country skiing.
New UYN releases at ISPO Munich: 26-29 January
We’ll be presenting the X-Cross Tune shoes and Energyon base layer at ISPO fair in Munich from 26 to 29 January. It’s the largest sportswear gathering in the world. At the UYN stand (Hall B3, 502/504) you’ll also have the chance to discover all this Italian brand’s new releases for FW2020/21.