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Eye-catching design, functionality and a scrupulous regard for doing business in an ethical manner. These guiding principles underpin UYN® – Unleash Your Nature’s manufacturing philosophy, with the FUSYON CASHMERE SHINY line epitomising those principles. It was showcased at the Ispo Munich trade fair and is ready to take centre stage in the next autumn-winter collection.

The superior quality of UYN FUSYON CASHMERE SHINY GOLD technical underwear was recognised and honoured with the prestigious biennial GrandesignEtico International Award, handed out by cultural organisation Associazione Culturale Plana. The award ceremony took place on Thursday 21 February in Milan, in the splendid setting of former royal palace, Palazzo Reale.

The GrandesignEtico International Award is sponsored by the Region of Lombardy, the Municipality of Milan, the Metropolitan City of Milan, the Fondazione Symbola foundation and ADI (Industrial design association). This was the fifteen edition of the award, which recognises businesses that stand out for their commitment to quality and ethical values, with design and manufacturing that respect human rights and the environment. The GrandesignEtico board voted UYN as one of the five winners. The key criteria by which the award is judged requires functional, ergonomic, technologically innovative and easy-to-use products, a commitment to social issues, environmental protection and good working conditions for employees, as well as an ethical stance in communications. More than 100 brands submitted nominations.

“The innovative, technical underwear line is the result of combining cashmere, Primaloft and Argentho to enhance functionality and ergonomics,” the board said in its judgment. “UYN is particularly attentive to the quality and working conditions of its employees and adopts a particularly ethical approach to communications. The company has harnessed and transformed its longstanding experience in the Italian textile manufacturing industry, channelling it into on-going commitment to research and development into creating totally unique underwear garments”.

UYN Fusyon Cashmere Shiny Gold is the first technical underwear line incorporating cashmere, providing a sensation of wellbeing during physical exercise. Its features - softness, excellent wearability and perfect thermal insulation - are embellished with glittering gold style. Fusyon Cashmere Shiny takes innovation to a new level and UYN into the heart of sportswear.